REEF is a Saudi company specialized in perfumes and has been our partner for years. We were honored to work with them on Employee Day in 2024, where the theme centered around travel. We also collaborated on the launch event of their first Niche perfume collection, the Niche 2022 ceremony.
Our work with them spanned from initial planning stages to event execution, including management, public relations, hospitality, media production, and influencer engagement.
For REEF’s Annual Event, The Merakies transformed the celebration into a journey around the world, bringing the theme “Together, Towards the World” to life across every touchpoint. From travel-inspired invitations and boarding-pass event programs to custom installations, interactive moments and globally inspired experiences, every detail was designed to take guests somewhere new.
We brought the experience together from concept and creative direction to event design, production and on-ground execution, creating a cohesive journey that celebrated REEF’s people, achievements and ambitions for what comes next.
