As part of strengthening SADAFCO’s digital presence following the launch of its refreshed brand identity, we developed a comprehensive social media guideline that translated the new identity into a practical and flexible system for everyday use. We created three distinct design directions across seven content categories, ranging from corporate and educational communications to product and sustainability content, defining how colour, typography, imagery, and graphic elements should be applied within each.
The goal went beyond creating a set of templates; we wanted to establish a clear visual language that enables SADAFCO’s teams to produce diverse and evolving content while maintaining a consistent and instantly recognisable presence across platforms.
Our work extended beyond static design into motion and visual storytelling, developing a complete motion system for the brand that included logo animation, title treatments, lower thirds, and transitions. We also produced a video showcasing SADAFCO’s sustainability efforts, transforming information and key messages into an engaging, easy-to-follow visual story while maintaining the brand’s character throughout every scene.
The result was a cohesive digital ecosystem that allows the refreshed identity to live seamlessly across both static and motion content, rather than remaining simply a collection of elements within a brand guideline.
